Is olaplex worth it - I’m not sure about 0 specifically but definitely 3 + the shampoo and conditioner is absolutely worth it. I just started 0 after lifting my hair to platinum from deep brown and it’s surprisingly not very damaged so it seems to be working for me. [deleted] • 2 yr. ago. [deleted] • 2 yr. ago.

 
Using Olaplex essentially means you can bleach your hair far too light and leave that bleach on far longer without it breaking off and leaving it in the sink instead of on your head." Beautiful .... Saga of tanya the evil

Yes but a little goes a long way with the shampoo and conditioner. I have to use about twice the amount of other salon brands to get the same suds or softness. So make sure you go in with the idea of using a little and working your way up as needed. ImReallyNotKarl. •. If you don't bleach, color, or heat style your hair, it's definitely not worth it to do any Olaplex. And in my experience, the salon Olaplex really is the best for the day you're getting a color service, and the retail stuff is fine for maintenance at home. So unless you're getting a color service at the salon, I'd just do that at-home stuff to ...After lamenting to my colorist about my hair feeling particularly crispy and dry, she suggested Olaplex’s No. 3 Hair Perfector ( Buy at Sephora, $28). It’s a treatment you apply before your favorite shampoo and conditioner that repairs, restores, and strengthens damaged hair. At first, I hemmed and hawed about …Olaplex No.6 – The Leave-In Conditioner. Finally a leave-in we can fall in with. The No. 6 separates itself from the average leave-in conditioner because it is designed with curls in mind. Hydration and moisture are the staples of this product that can eliminate frizz and flyaways for up to 72 hours.YES! Olaplex 7 has the Clean at Sephora stamp which means that there are none of the nasty fillers in these products. This is so important for your hair! Olaplex 7 is vegan, sulfate free, paraben free, gluten free, nut free, phosphate free and phthalte free. Hope you enjoyed my Olaplex 7 review.Apr 2, 2018 ... Is it worth the cost? The cost for an Olaplex treatment that includes the take home product is approximately $50.00. It is highly ...Oct 24, 2022 ... Worth it? ... 100% yes. This is my second time purchasing these products, and I love the way my hair looks these days. While you can use the ...Olaplex Strong Days Ahead Hair Kit. $55. Buy Now on Amazon. Claimed Benefits: Hydrates, softens, repairs, and strengthens hair for visibly healthier locks. The kit comes with the Nº.3 Hair ...YES! Olaplex 7 has the Clean at Sephora stamp which means that there are none of the nasty fillers in these products. This is so important for your hair! Olaplex 7 is vegan, sulfate free, paraben free, gluten free, nut free, phosphate free and phthalte free. Hope you enjoyed my Olaplex 7 review.Olaplex. Olaplex No. 7 Bonding Oil. BUY. $28.00. Sephora. I don't live my life with regrets, but that doesn't mean there aren't a handful of damaging decisions that — looking back now — I'd ...Hair that looks instantly shiny, full of volume, detangled and smooth, all while being protected from hot tools and environmental damage. Here are some other OLAPLEX 9 hair serum fast facts: OLAPLEX 9 is a weightless, leave-in hair serum shields hair from pollution for 48 hours and provides heat protection up to 232°C.A group of consumers is suing luxury hair care brand, Olaplex, claiming that its products contain allergens and irritants that cause hair loss, breakage, and brittle hair. In response, Olaplex said its products do not cause hair loss or hair breakage. The company plans to defend its brand and products against the group’s accusations. For me personally, Olaplex no. 3 was a complete game changer and absolutely worth it for me, but the others I will probably not purchase again except maybe 7 for the shine it gives. Since I started regularly using no. 3 my hair is much stronger and easier to detangle and it makes my wash days and results 10x better. On “Dragons’ Den” capitalist potentates presented with striving entrepreneurs are given a choice: devour them, or make them one of their own. But no two do it quite the same way. W... What Olaplex claims. Our patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use OLAPLEX to restore damaged and compromised hair, or add it to another service to provide the ultimate breakage insurance. Exclusive to SpaceNK and priced at £26, Olaplex No.0 Intensive Bond Building Hair Treatment is an extra-strength product inspired by professional salon treatments. It boasts the highest ...Olaplex No. 4P Blonde Enhancer Toning Shampoo. The 4P Blonde Enhancer Toning Shampoo is a relatively new shampoo for Olaplex and I’ve only been using mine for the past couple of months. It’s a purple toning shampoo designed for blonde and grey hair to keep those brassy tones away. It’s an extremely pigmented purple …One of the biggest concerns with color treatment is compromising the curl pattern. This is because usually when you bleach and color the hair, bonds are altered and broken, creating unavoidable breakage to the hair. However, with Olaplex you can leave bleach on the hair longer, and instead of breaking and damaging the hair, you’re actually ...Olaplex’s rise has coincided with a major uptick in the prestige hair category broadly. In the second quarter of the year, prestige hair care was up 70 percent year-over-year, to $346 million in ... With regular use of olaplex, you will notice your hair eventually requires supplemental protein MUCH less often, if at all. Its also worth noting that degradation of the disulfide bond can be caused by much more than just chemical damage - sun damage, heat damage, mechanical damage -- especially in fine, fragile hair types. The Olaplex product that I tend to use the most is No.6, the Bond Smoother. I use it as a heat-styling primer, applying a small amount to the lengths of my hair, and always see a dramatic improvement in smoothness and frizz control. So when I saw that the brand was launching a serum, I was a little confused.Olaplex Strong Days Ahead Hair Kit. $55. Buy Now on Amazon. Claimed Benefits: Hydrates, softens, repairs, and strengthens hair for visibly healthier locks. The kit comes with the Nº.3 Hair ...Olaplex No.0 Bond Builder, £28. The No.0 Bond Builder is a powerful tool in a restorative hair care routine and boasts the highest concentration in the range of Olaplex’s patented …To test if dough has risen enough, press two fingertips about one-half inch into the dough. If a groove remains, it is ready. Read more about dough. Advertisement Advertisement A. ...This results in a sunken or hollow-eyed appearance. This is why Dr. King recommends formulas that are "peptide based and/or contain botanical DHT blockers," including Olaplex Lashbond Building ...Will desktop computer exist in the future? Will netbooks, smartphones and tablets take over? Learn about desktop computers in the future. Advertisement The personal computer is pe...Olaplex No. 4P Blonde Enhancer Toning Shampoo. The 4P Blonde Enhancer Toning Shampoo is a relatively new shampoo for Olaplex and I’ve only been using mine for the past couple of months. It’s a purple toning shampoo designed for blonde and grey hair to keep those brassy tones away. It’s an extremely pigmented purple …Feb 16, 2024 · Olaplex No. 4 Bond Maintenance Shampoo. This best-selling product is a favorite among many for colored hair. A bit of it goes a long way, and the formula is silky and smells fantastic – a light, fruity scent that’s salon-level luxurious. A tiny bit was enough to get a good lather for my whole head. n0tebook6. • 3 yr. ago. I work in haircare at Sephora and I think Olaplex 0 is definitely worth it! It’s meant to be more of a “spot” treatment though. So you would dampen severely damaged parts of your hair with the zero and then cover those with the three. The zero is the most highly concentrated and the most similar to the salon 1&2.Olaplex. Olaplex No. 7 Bonding Oil. BUY. $28.00. Sephora. I don't live my life with regrets, but that doesn't mean there aren't a handful of damaging decisions that — looking back now — I'd ...Olaplex is pricier but for me totally worth it because I only need a little as my hair is fine (but long). I’m a cheap person with skincare and things like that, but for hair I like to splurge on certain things. Specifically the olaplex oil is the best hair oil I’ve EVER used. coquitwo • …The No. 3 Hair Perfector takes the crown as the brand’s top-selling product. One bottle sells every 3.5 seconds, according to Hillier. It’s “a weekly at-home treatment, not a conditioner ...Olaplex No.3 Hair Perfector (£26) has become an international best seller. And unlike so many other beauty success stories (though, there’s no doubt that Olaplex has a plethora of celeb fans from Rosie Huntington-Whiteley and Kim Kardashian West to Jennifer Lopez and Gwyneth Paltrow), it’s actually the results of the product that have ...Add Moisture. Adding consistent moisture to your hair can help with breakage. High-quality leave-in conditioners and splint end sealants will assist in keeping your hair healthy. While Olaplex No3 advertises the addition of moisture, you must remember that it cannot work correctly without No1 and No2.Results may not be as noticeable, but it is still working within the hair structure. To use No.0, simply: Apply the No.0 to clean dry hair. Comb the product through to ensure saturation. Wait 10 minutes, then apply OLAPLEX No.3 Hair Perfector directly on top of No.0. Comb again to saturate thoroughly, then let the treatment sit for …Apr 26, 2018 · Using Olaplex essentially means you can bleach your hair far too light and leave that bleach on far longer without it breaking off and leaving it in the sink instead of on your head." Beautiful ... OLAPLEX® No.4C Bond Maintenance® Clarifying Shampoo is an advanced clarifying shampoo that removes buildup of damaging impurities from your environment, hair products, and daily life. Restores airy volume & softness, shine, and vibrant color clarity.Hair titan, OLAPLEX makes free-radical-fighting history today by releasing its new No. 9 Bond Protector Nourishing Hair Serum, a water-soluble serum that provides antioxidant protection against pollution and free radicals while adding moisture to dry strands and mending broken bonds. Phew, that was a mouthful, but this product really *does ...Olaplex No.0, No.3 and No.8 Bundle (Worth $90.00) ... OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent ...In a report released today, Amit Dayal from H.C. Wainwright upgraded Broadwind Energy (BWEN – Research Report) to a Buy, with a price targ... In a report released today, Amit...Olaplex’s rise has coincided with a major uptick in the prestige hair category broadly. In the second quarter of the year, prestige hair care was up 70 percent year-over-year, to $346 million in ...Jul 7, 2023 ... I tried the Olaplex Hair Treatment| Honest Review| Is it worth INR 2500? | Aditi Deb♥️. 2.5K views · 8 months ago INDIA ...more ...Oct 25, 2023 ... So, are OLAPLEX products worth it? Well, they include a patented ingredient called Bis-Aminopropyl Diglycol Dimaleate. This is the OLAPLEX ...Jan 16, 2024 · The Olaplex No.7 Bonding Oil, a fan-favorite, non-greasy treatment from the beloved hair care brand, has launched its new, larger, two-ounce bottle that customers have been yearning for. Olaplex $54 The ingredients lists on the Olaplex shampoo and conditioner are considerable, but we have the following: Amodimethicone (silicone) Sodium Lauroyl Methyl Isethionate (cleanser) Amodimethicone is a non-water soluble silicone that adheres to the hair. Not Curly Girl Method Friendly. Amodimethicone does, however, have a huge benefit.May 24, 2020 ... Olaplex works if you use it regularly, at least a few times a month. I did see a difference in my curl pattern after using the olaplex treatment ...A bottle of Olaplex No. 4 (the shampoo) and Olaplex No. 5 (the conditioner) will cost you about $14 each for 3.3 ounces of product, or $28 each for 8.5 ounces. Due to how rich it is, you end up ...OLAPLEX® No.4C Bond Maintenance® Clarifying Shampoo is an advanced clarifying shampoo that removes buildup of damaging impurities from your environment, hair products, and daily life. Restores airy volume & softness, shine, and vibrant color clarity.What does OLAPLEX Bond Building Technology™ do in N°.4D CLEAN VOLUME DETOX DRY SHAMPOO?Damage from Relaxers and Pressing. Major straight pieces even after curl by curl cut as she didn’t want to lose all her length. Look at the side pieces, they went from ZERO CURL to CURLY! In just one Stand Alone Treatment of applying the No. 1 for 20 minutes and the No. 2 for 20 minutes.Oct 25, 2023 ... So, are OLAPLEX products worth it? Well, they include a patented ingredient called Bis-Aminopropyl Diglycol Dimaleate. This is the OLAPLEX ...The Olaplex No.7 Bonding Oil, a fan-favorite, non-greasy treatment from the beloved hair care brand, has launched its new, larger, two-ounce bottle that customers have been yearning for. Olaplex $54Olaplex Strong Days Ahead Hair Kit. $55. Buy Now on Amazon. Claimed Benefits: Hydrates, softens, repairs, and strengthens hair for visibly healthier locks. The kit comes with the Nº.3 Hair ... Nope, not the case. I noticed a difference in my hair when doing this Olaplex shampoo big time. Frizzier and more dry for sure. The Olaplex shampoo and conditioner really work as a team to get your hair healthy, shiny, soft, and manageable. I recommend using them both together to get the full benefits! Olaplex hair care products, beloved by celebrities and celebrated on TikTok, claim to strengthen hair and fix and prevent damage. However, a lawsuit filed in February 2023 claims that the products ...What does OLAPLEX Bond Building Technology™ do in N°.4D CLEAN VOLUME DETOX DRY SHAMPOO?After using Olaplex for a month! Olaplex created a patented, single active ingredient called bis- aminopropyl diglycol dimaleate, which repairs the hair from “the inside out.”. This ingredient is used to protect hair from further damage and give back some of its armor by repairing the disulfide bonds.Most promise smooth strands, reflective shine, and heat protection, but in my personal experience, many of them come up short for my thick hair. But that was until I got my hands on the …For Olaplex's No.4P Blonde Enhancer Toning Shampoo, allowing the product to process for a few minutes in the shower is key. Those looking for more intensity from their toning should aim for closer to five minutes (toning happens when the product is absorbed into the hair, so the longer the wait, the more poignant the results).I think if olaplex has any real effect, it’s only in bleached hair/extremely heat damaged hair, so it probably won’t help my hair (no bleach, dyes, chemical treatments, or even flat/curling irons). If, however, anyone has any opinions/info to the contrary, like some suggestion that regular blow drying can somehow affect …This item: Olaplex Hair Perfector No 3 Repairing Treatment. $3000 ($9.09/Fl Oz) +. Olaplex No. 0 Intensive Bond Building Treatment, 155ml. $3000 ($5.77/Fl Oz) +. K18 Leave-In Repair Hair Mask Treatment to Repair Dry or Damaged Hair - 4 Minutes to Reverse Hair Damage from Bleach, Color, Chemical Services and Heat. $2900 ($56.86/Fl Oz) Total …Volatility is the degree of variation in trading prices over time. By clicking "TRY IT", I agree to receive newsletters and promotions from Money and its partners. I agree to Money...Oct 24, 2022 ... Worth it? ... 100% yes. This is my second time purchasing these products, and I love the way my hair looks these days. While you can use the ...United Airlines is making some necessary changes to its long-haul fleet as people continue to avoid unnecessary travel -- especially internationally -- amid the coronavirus pandemi...Olaplex No. 0 – This is the only Olaplex product that is not a treatment, but it’s still CG approved. It has the same bond building technology and is meant to intensify the effects of Olaplex No. 3. Olaplex No. 1 – a salon-only product, not available for at-home use. These are professional products that are designed … With regular use of olaplex, you will notice your hair eventually requires supplemental protein MUCH less often, if at all. Its also worth noting that degradation of the disulfide bond can be caused by much more than just chemical damage - sun damage, heat damage, mechanical damage -- especially in fine, fragile hair types. 10K races are run all over the United States. Visit HowStuffWorks to learn about the best 10K races today. Advertisement 10K races require endurance and dedication but are far less...The Olaplex products are easy to use and, in my experience, they're worth every dollar. Unfortunately, I do not have an unlimited hair care budget, so I am always on the hunt for good deals. QVC ...Olaplex Strong Days Ahead Hair Kit. $55. Buy Now on Amazon. Claimed Benefits: Hydrates, softens, repairs, and strengthens hair for visibly healthier locks. The kit comes with the Nº.3 Hair ...The best Olaplex products for beginners are famous for treating dry, damaged, bleached, oily, and curly hair types. Try the shampoo, bonding oil, and more now. ... WORTH IT. 10/10 WOULD RECOMMEND ...Olaplex No. 3 Hair Perfector ($24, originally $30) . Easily the most popular product in the brand's entire lineup, the Olaplex No. 3 Hair Perfector is so effective that even a few of our own ...This is because usually when you bleach and color the hair, bonds are altered and broken, creating unavoidable breakage to the hair. However, with Olaplex you can … Yes but a little goes a long way with the shampoo and conditioner. I have to use about twice the amount of other salon brands to get the same suds or softness. So make sure you go in with the idea of using a little and working your way up as needed. ImReallyNotKarl. •. Is Olaplex 8 worth it? Yes, I believe Olaplex 8 is worth it. Taking care of your hair is worth every penny and Olaplex 8 is a high performing product which brings me healthy & repaired hair. Think of how you feel when your hair is looking damaged, dry and a little sad. Now, think of how you feel when your hair is bouncy, full of life & just washed.I’m not sure about 0 specifically but definitely 3 + the shampoo and conditioner is absolutely worth it. I just started 0 after lifting my hair to platinum from deep brown and it’s surprisingly not very damaged so it seems to be working for me. [deleted] • 2 yr. ago. [deleted] • 2 yr. ago.Put (very simply), damaged hair contains damaged disulfide bonds, and Olaplex’s patented ingredient, bis-aminopropyl diglycol dimaleate, helps to repair them. “The in-salon service is designed ...Olaplex No. 4P: Recently, Olaplex has also introduced a purple shampoo to their range known as the No 4P. It offers the same benefits as the Olaplex but works to neutralize brassiness and boost brightness on blonde tones. ... From years of damage, it is worth the splurge! Olaplex is a miracle worker, but it cannot work magic; it can help …The IPO raised $1.5 billion after selling 73.7 million shares at $21. The stock opened at $25 and rose as high as $26.09 at mid-day. In afternoon trading, shares traded at $24.10, a $3.10 premium ...Will desktop computer exist in the future? Will netbooks, smartphones and tablets take over? Learn about desktop computers in the future. Advertisement The personal computer is pe...Olaplex links these sulphur bonds back together, stopping further damage, helping your hair to retain its own proteins and making hair smoother, shinier and stronger. Your hairdresser will mix Olaplex in with your usual colour dye, which is then applied as normal, before following up with a deep conditioning treatment.When I had balayage, my colourist used the salon-only part of the system (No. 1 & 2) to keep my hair strong despite the bleach and I regularly use the brand's cult pre-wash treatment, No. 3, when my hair is feeling particularly weak. The latest launch is the No. 8 Intense Moisture Mask and it uses the brand’s iconic and patented bond-building ...The Olaplex products are easy to use and, in my experience, they're worth every dollar. Unfortunately, I do not have an unlimited hair care budget, so I am always on the hunt for good deals. QVC ...After two straight months of my Olaplex journey, I can honestly say there’s a huge difference in my hair. It is truly healthier—and not just in a superficial way. It feels like the entire Olaplex system has removed dozens of bleaching appointments’ worth of damage and has left me with the best hair I’ve had since I can … See moreThe Olaplex No.7 Bonding Oil, a fan-favorite, non-greasy treatment from the beloved hair care brand, has launched its new, larger, two-ounce bottle that customers have been yearning for. Olaplex $54It's important to take a break from work and unwind. Here are some tips for entrepreneurs on how to manage stress and anxiety. We’ve all heard the advice, “Work to live; don’t live...May 24, 2020 ... Olaplex works if you use it regularly, at least a few times a month. I did see a difference in my curl pattern after using the olaplex treatment ...Shop Olaplex at ASOS - buy here; Feel Unique . Feel Unique is a great place to find your beauty, skincare and haircare favourites - so of course, they stock Olaplex. They frequently run sales and promotions, so it's always worth checking out if Olaplex is on offer, or if you could score some extra goodies too. …Damage from Relaxers and Pressing. Major straight pieces even after curl by curl cut as she didn’t want to lose all her length. Look at the side pieces, they went from ZERO CURL to CURLY! In just one Stand Alone Treatment of applying the No. 1 for 20 minutes and the No. 2 for 20 minutes.This year's extensions offered AI writing assistance, better browser tab organization, and help with complicated math. Google annually goes though its web store to find the best an...Oct 24, 2022 ... Worth it? ... 100% yes. This is my second time purchasing these products, and I love the way my hair looks these days. While you can use the ...Jan 19, 2016 ... It's definitely worth it, the only thing is it isn't 'officially' available to the public. You have to source it through eBay or Amazon, which ...The in-salon steps: Olaplex No. 1: Bond Multiplier is for professional in-salon use – and can be put on the hair as a standalone treatment, or if you're getting your colour done, it is mixed in with the bleach and put straight onto your hair in foils. Olaplex No. 2: Bond Perfector is then put on the hair once the bleach is …

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is olaplex worth it

Shop All UK - OLAPLEX Inc. Nº.4 Bond Maintenance Shampoo 20mL SAMPLE. Nº.4C Bond Maintenance Clarifying Shampoo 20mL SAMPLE. Nº.4P Blonde Enhancer™ Toning Shampoo 20mL SAMPLE. Nº.4 and Nº.5 Duo 10mL SAMPLES (3x) Nº.5 Bond Maintenance Conditioner 20mL SAMPLE. Nº.6 Bond Smoother …Hair titan, OLAPLEX makes free-radical-fighting history today by releasing its new No. 9 Bond Protector Nourishing Hair Serum, a water-soluble serum that provides antioxidant protection against pollution and free radicals while adding moisture to dry strands and mending broken bonds. Phew, that was a mouthful, but this product really *does ... After shampooing, I use a generous pump or two and pull the product through the top of my hair to my ends and leave for 10 mins before washing out and conditioning. It smells amazing (as do all Olaplex products) and the consistency was super easy to worth with. Can’t wait to use this more and level up my hair game! Danni - frizzy & damaged 20% OFF FOR ALL STUDENTS LEARN MORE. UP TO 30% OFF HAIR KITS SHOP THE EVENT. NEW HERE? Get a starter kit with your first order. Sign up now. 20% OFF FOR ALL STUDENTS LEARN MORE.Olaplex No.0 Results. As for the results, my hair is noticeably smoother and SHINIER when I use this! Shine is definitely the key difference of using the duo vs. just No.3. All of Olaplex’s products feature bond-building technology which actually works to repair the bonds of your hair, resulting in noticeably healthier hair.With antioxidants Vitamin E and Coconut Oil, the Olaplex bond smoother system will restore the hair’s integrity and get even strawlike locks back to their shiny, healthy best. You’ll see the fuzz-free results from Olaplex No. 6 Bond Smoother for up to 72 hours. Step 5: Bonding Oil. Olaplex No.7 Bonding Oil 30ml.This is our comprehensive guide to Denver International Airport, covering everything from dining options, lounges, hotels, transportation options and more. Update: Some offers ment...Apr 20, 2023 · The formula is meant to be used as a pre-poo treatment —I apply it on my hair before shampooing, and leave it in for 10 minute before rinsing out in the shower. Optionally, you can use No. 0 ($30; sephora .com), which is a bond-building treatment, as a primer before applying No.3. Everything that follows is relatively straightforward. There is a lot of hype around this brand on TikTok, and one of the newer additions to the lineup, Olaplex No.4P Blonde Enhancer Toning Shampoo, is no exception. Our collective obsession with the best Olaplex products started out with the two initial in-salon treatments—the first is mixed into your hair color, the second is the equivalent of a …Mar 7, 2023 · A group of consumers is suing luxury hair care brand, Olaplex, claiming that its products contain allergens and irritants that cause hair loss, breakage, and brittle hair. In response, Olaplex said its products do not cause hair loss or hair breakage. The company plans to defend its brand and products against the group’s accusations. Nov 22, 2022 ... It's true, curly hair can be temperamental, and it's a journey to get it to be consistent, which is why curly haired people love OLAPLEX to keep ...Olaplex No. 3 is the hair perfector, a pre-shampoo hair treatment that repairs and protects against damage. Olaplex No. 3 isn’t a conditioner. It’s not even a hair mask. It’s actually a bond ...Courtesy of Shahirah Ahmed. Olaplex is a patented system to treat extreme damage using technology that restores compromised hair by repairing it from the inside out. Within our hair, bonds provide structure, strength, and stability. When broken, these bonds become weak and the result can be flat, dull, and …20% OFF FOR ALL STUDENTS LEARN MORE. UP TO 30% OFF HAIR KITS SHOP THE EVENT. NEW HERE? Get a starter kit with your first order. Sign up now. 20% OFF FOR ALL STUDENTS LEARN MORE.Additional Protective Ingredients : Pureology: Arginine and amodimethicone. Olaplex: Sunflower seed oil, apricot kernel oil, and panthenol. While Olaplex is color-safe, Pureology contains its patented Antifade Complex for color protection. Pureology is $36.00 for 9 oz, and Olaplex is $30.00 for 8.5 oz.The Olaplex product that I tend to use the most is No.6, the Bond Smoother. I use it as a heat-styling primer, applying a small amount to the lengths of my hair, and always see a dramatic improvement in smoothness and frizz control. So when I saw that the brand was launching a serum, I was a little confused..

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