AKQA. Work; Expertise; Careers; Studios; The most powerful force in the universe isn’t technology. It’s imagination. Digital Product and Experience Design. Accelerating client value creation through digital transformation. View …globalprotect.akqa.com AKQA is an ideas and innovation company. We exist to create the future for our clients Creatives at AKQA apply artistry and craftsmanship to strategic insight, creating and bringing to life beautiful ideas that move the world. Skilled storytellers and conceptors, AKQA Creatives work in a multidisciplinary environment to develop labors of love that delight customers and deliver results for clients.AKQA is renowned as a global design and innovation agency. We collaborate with forward-thinking companies to create the future through the imaginative application of art and science. AKQA employs around 2,000 professionals in 23 studios.Strategists at AKQA work in diverse cross-functional teams (integrating business design, brand, engineering, data science, product, and more) hand in hand with client teams. Senior strategists are responsible for leading teams, providing though-leadership and advice to clients, while owning strategy from insight to successful execution in client projects.AKQA is committed to developing wellbeing and supporting life choices for our team. We provide an extensive range of benefits. The healthier our lifestyles, the better resilience and longevity we are likely to have. We believe in providing resources that will alleviate distractions allowing employees to do their best work.The Future Lions competition was founded by AKQA in partnership with Cannes Lions International Festival of Creativity. Now in its 15th year the program shines a spotlight on emerging talent, diversifying and improving access to the creative industry for young people.Nike, together with AKQA studios in Melbourne, Portland and São Paulo traveled back in time to create a match-up between Serena from her first Grand Slam at the 1999 US Open versus her most recent at the 2017 Australian Open. The …Idea. Written in the Stars is a mobile browser experience designed to reconnect loved ones who could not be together at holiday time. Reaching out was as simple as sending a text message, no app download required. Constellations come together as the user types their message in the stars. We collaborated with Massive Attack to … Contact Email [email protected]. Phone Number 415-645-9400. AKQA believes in the imaginative application of art and science to create beautiful ideas, products, and services. With an entrepreneurial and collaborative approach, it designs adaptive digital services and applications that capture the imagination, delivering impressive returns for clients. AKQA. Work; Expertise; Careers; Studios; We’ve come a long, long way together Soundtrack by Fatboy Slim and Opia 9. Work Projects featured in the reel above include: Buckingham Palace Forever. Forever. Future Lions 2021 Rebuild the World with the LEGO Group. Rebuild the World with the LEGO Group. AKQA leads the frontier in customer experience for world-class brands. And for over 150 years, Itochu has helped connect the best Japanese businesses to global markets. Together, we’re helping companies step into a new era. Based in the heart of the SOMA district, the epicentre of the Bay Area’s technology industry. Our San Francisco studio offers staff the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities. Ajaz Ahmed, AKQA’s CEO said: “It has been a long held aspiration for AKQA to have a studio in Denmark, and thanks to our partnership with DIS/PLAY, that aspiration has become a reality. In the conversations that led to this partnership it quickly became apparent that DIS/PLAY’s ethos mirrors the values of AKQA.” The Pavilion. The Pavilion. The future inspires us, we work to inspire. AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, … Joining forces to envision the digital experience and architectural design, AKQA and Universal’s approach is to echo a creative atelier, celebrating the craft and process at the core of the new technology. “We are really happy to see the Looop coming out as winner in 2021 World Changing Ideas” said H&M Head of Sustainability Pascal Brun. AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, …AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, … AKQA is committed to developing wellbeing and supporting life choices for our team. We provide an extensive range of benefits. The healthier our lifestyles, the better resilience and longevity we are likely to have. We believe in providing resources that will alleviate distractions allowing employees to do their best work. AKQA Group | 8,875 followers on LinkedIn. The AKQA employs 6,000 people in more than 50 countries. | AKQA is an ideas and innovation company. We exist to create the future for our clients. Inflection and AKQA introduced Pi to the world with a genuine welcome; not leading people into how to talk to Pi, but rather inviting them to get to know it however best fits their needs. To showcase the breadth of Pi’s knowledge and empathy, it premieres to the world through a film. Pi’s friendly green floods the screen.AKQA was founded on 1994 and is headquartered in San Francisco, California. Read More. Lists Featuring This Company. Edit Lists Featuring This Company Section. Europe Companies With More Than $10M in Revenue (Top 10K) 9,939 Number of Organizations • $908.1B Total Funding Amount • 18,042 Number of …AKQA is committed to developing wellbeing and supporting life choices for our team. We provide an extensive range of benefits. The healthier our lifestyles, the better resilience and longevity we are likely to have. We believe in providing resources that will alleviate distractions allowing employees to do their best work. AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, ... To ensure it can continue to live up to such a monumental task, AKQA collaborated closely with Nike to create a new community of practice – a collection of like-minded people with a shared interest – and to define its purpose, driving the highest standards across Nike’s workforce, starting at its European Headquarters in Hilversum, the ... Going beyond design elements, AKQA Bloom established a visual identity backed by an inventive concept: logos powered by the Earth’s voice. Collaborating with Aza Raskin’s Earth Species Project, the masterful design employs machine learning to transform sounds emitted by nature into 3D shapes that become hero logos. AKQA is committed to developing wellbeing and supporting life choices for our team. We provide an extensive range of benefits. The healthier our lifestyles, the better resilience and longevity we are likely to have. We believe in providing resources that will alleviate distractions allowing employees to do their best work. “Carnival has continued to showcase the legacy and importance of celebrating freedom.” Allyson Williams MBE was born and raised in cosmopolitan Trinidad with Carnival as a way of life.Hosted by Gemma Redgrave, Marketing Director AKQA with special guests Noel Mack, Chief Brand Officer Gymshark and Trevor Johnson, Head of Marketing, Global Business Solutions EUI TikTok. Guests were captivated by a curated version of the Future Lions virtual award show including the exclusive live reveal of the Grand …Working with some of the finest brands in the world, our Gurgaon studio has built deep expertise in crafting beautiful user experiences. This is integrated with rich enterprise-level content and commerce solutions.Impact A constant fixture at the top of Amazon’s Alexa charts, the skill has an average rating of 4.4 out of 5. With 10,000 sessions in its first two months, the Arsenal skill - the first of its kind in the Premier League - has added an extra dimension to the match day experience. Little Wings is the story of Shchedryk, known by many as the popular holiday song Carol of the Bells, but originally written by Mykola Leontovych over one hundred years ago as a traditional Ukrainian folk song heralding the coming of spring. Shchedryk’s original well-wishing lyrics tell the tale of a swallow flying between households ... AKQA and production company Megaforce turned this unchanging truth of longevity into an emotive tale, telling the visual story of a single pair of 501 Levi’s® as they gracefully age from the 1960s to the present day. The 501s are the icon in every passing story, transforming with each new owner and finding a new purpose.Powerful. Beautiful. Transformative. The world’s most advanced digital automotive platform.Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21. Below is a collection of Ajaz’s thoughts, writing and interviews. All proceeds of Ajaz’s books, writing and public speaking are donated to causes voted for by AKQA employees. Semi Permanent. AKQA is an ideas and innovation company. We exist to create the future for our clients Idea ‘No Robe’ is an interactive hotel experience during which guests sleep over and literally become the art. Check in and have a customised iPad sent to your hotel room so that you can go ‘no robe’ and take a self-portrait in private.AKQA. Work; Expertise; Careers; Studios; Asia Pacific Melbourne – Wurundjeri Country. Based next to the Royal Botanic Gardens, our Melbourne studio offers our team the opportunity to produce incredible work for distinguished clients in the world’s top liveable city for seven years running.Riyadh, Saudi Arabia Senior Strategist. At AKQA, we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients. AKQA leads the frontier in customer experience for world-class brands. And for over 150 years, Itochu has helped connect the best Japanese businesses to global markets. Together, we’re helping companies step into a new era. AKQA Coala.LAB turn Nego Bala’s story of incarceration, hope and resilience into a short-film as part of the release of his debut album. The fifteen minute music video, set to the song Sonho (Dreams) portrays the Brazilian artist’s own experiences in juvenile detention whilst sharing a message of hope. Studios. For general enquiries [email protected]. 5th floor, 360 Third St San Francisco, CA 94107, United States. +1 415 645 9400. Map. Simon Jefferson - Managing Partner Scott Symonds - Managing Partner, Media. Haley Hammerling - Senior PR Manager. 1 St John’s Lane London, EC1M 4BL, United Kingdom. +44 … Chime has chosen AKQA as its integrated marketing agency to help the financial app expand its community. Chime. Chime is a banking app with a serious social following. At nearly 1 million ... Leaning into this playful taking behaviour, AKQA crafted a global platform for Coke Zero Sugar that encourages people to succumb to their temptations and #TakeATaste. A series of socially-driven, experience-led communications and activations spur people to either sneakily take a taste of a Coke Zero, or protect …Going beyond design elements, AKQA Bloom established a visual identity backed by an inventive concept: logos powered by the Earth’s voice. Collaborating with Aza Raskin’s Earth Species Project, the masterful design employs machine learning to transform sounds emitted by nature into 3D shapes that become hero logos.AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, …Insight Australian women retire with an average of 47% less superannuation than men. HESTA represents the retirement interests of more than 700,000 women working in health and community services across Australia and wants to help make a meaningful difference in … Hospital for Special Surgery Your personal connection to world-class care Joshua Lim, Creative Director, AKQA. Sky Gangs of London NFT Little Black Book 110 NFTs, created in collaboration with AKQA and using artwork from the bespoke graphic novel, minted and dropped into VIP member’s digital wallets Campaign Sky releases NFTs for VIP members NFT Plazas Sky dazzles fans with Gangs of …AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023,...AKQA | 193,966 followers on LinkedIn. AKQA is a design and innovation company that employs over 3,000 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021.From inspiration to implementation, AKQA has an unmatched reputation for influential work. Honoured as a Best Workplace for Innovators by Fast Company and recognised as a Great Place to Work, we have 29 international studios and are consistently among the world’s most awarded agencies.. We aspire to push the … AKQA | 193,996 followers on LinkedIn. AKQA is a design and innovation company that employs over 3,000 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. Riyadh, Saudi Arabia Creative Director. At AKQA, we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients.AKQA, together with Volvo Cars and Forbes CMO Network, set a new brief for the changemakers of the future. Since 1927, Volvo Cars has made it their mission to make life safer for everyone. To maintain the position as a pioneer of the protection of people and the planet, Volvo invited applicants to explore inventive solutions that …AKQA’s influential work is recognised worldwide for its pioneering approach, continuing to define and lead the industry. We architect, design and deliver iconic …From inspiration to implementation, AKQA has an unmatched reputation for influential work. Honoured as a Best Workplace for Innovators by Fast Company and recognised as a Great Place to Work, we have 29 international studios and are consistently among the world’s most awarded agencies.. We aspire to push the …Insight Telling stories in the spirit of travel since 2014. Sent to Louis Vuitton’s most loyal customers and VIPs, The Book is an exclusive insight into the world of the House; the story of the season, told one tale at a time, encapsulating the brand universe, savoir-faire and products.Based in the heart of the SOMA district, the epicentre of the Bay Area’s technology industry. Our San Francisco studio offers staff the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities.All AKQA employees can enrol in a dental plan provided by Unum, with four levels of cover to choose from and the option to add family members to the scheme. The cost of cover will be deducted from monthly pay. Cycle to work. Through Cyclescheme, we help employees buy a bike tax-free, saving 15–25% off the retail price.All AKQA employees can enrol in a dental plan provided by Unum, with four levels of cover to choose from and the option to add family members to the scheme. The cost of cover will be deducted from monthly pay. Cycle to work. Through Cyclescheme, we help employees buy a bike tax-free, saving 15–25% off the retail price.1 St John’s Lane Clerkenwell, London, EC1M 4BL, United Kingdom +44 207 780 4786. Our people. Joining forces to envision the digital experience and architectural design, AKQA and Universal’s approach is to echo a creative atelier, celebrating the craft and process at the core of the new technology. “We are really happy to see the Looop coming out as winner in 2021 World Changing Ideas” said H&M Head of Sustainability Pascal Brun. AKQA is renowned as a global design and innovation agency. We collaborate with forward-thinking companies to create the future through the imaginative application of art and science. AKQA employs around 2,000 professionals in 23 studios.A direct-to-value future. Customer lifetime value is a critical element in a DTC strategy. The terminology equates to the total worth of a customer to a business over the lifetime of their relationship and it’s essential to the success of a business model as repeat customers spend 67 per cent more than new customers.Jul 1, 2022 · 伊藤忠商事とakqa社は、20年3月に業務提携契約を締結して以来、国内の主要な小売事業者、企業向けソフトウェア事業者、コンタクトセンター事業 ... AKQA was recognised at over 32 international award festivals throughout 2022, as well as being named as The Dots Best Company to Work For in 2022 for the third year in a row. This year the most awarded piece of creative work is Action Audio developed in partnership with Tennis Australia and Monash University, a world-first system for augmenting ... AKQA. Work; Expertise; Careers; Studios; Asia Pacific Tokyo. Tokyo’s landscape is changing, as the city becomes increasingly international. Shibuya, home to our …NBA has announced Tennis Australia’s Action Audio as one of seven technology companies to join the second cohort of NBA Launchpad, the basketball league’s initiative to source, evaluate and pilot emerging technologies that advance the NBA’s top priorities.. Action Audio, developed in partnership with Tennis Australia and …All AKQA employees can enrol in a dental plan provided by Unum, with four levels of cover to choose from and the option to add family members to the scheme. The cost of cover will be deducted from monthly pay. Cycle to work. Through Cyclescheme, we help employees buy a bike tax-free, saving 15–25% off the retail price.AKQA has announced a new venture with Japan’s ITOCHU Corporation to enhance customer experience programmes. By combining ITOCHU’s business development expertise, and AKQA’s digital and design capabilities, this partnership will provide enhanced services for Japanese-based companies and support in gaining global competitiveness.Today was the AKQA Group’s first official day of existence. With 6,000 people in 50 countries boasting blue-chip clients like Coca-Cola, Netflix, Nike and Procter & Gamble—the merger of AKQA ...AKQA | 188.627 seguidores en LinkedIn. AKQA is a design and innovation company that employs over 3,000 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, …Idea. Written in the Stars is a mobile browser experience designed to reconnect loved ones who could not be together at holiday time. Reaching out was as simple as sending a text message, no app download required. Constellations come together as the user types their message in the stars. We collaborated with Massive Attack to …This sensation doesn’t start when the movie does—it begins a few seconds before, with the ident. In just an instant, one visual evokes what’s to come. AKQA collaborated with Matthew Vaughn to envision and design a cinematic ident and visual identity that embodies the ethos of his eponymous studio, MARV.Contact Thomas/Shash Chiin/Itsa-Bdill directly. Join to view full profile. #fintech, #blockchain, #encryption, #cybersecurity<br>Thomas Red-Cloud is a … AKQA Casa has been considered the best Brazilian agency by leaders from clients, production companies and agencies. And in 2019, was named Latin America Agency of the Year. Although this recognition is amazing, we would say that the best thing about the studio is Mazé’s (the Casa mother) out-of-this-world pudding and brigadeiro (Brazilian ... AKQA share the desire to provide bold, brave, borderless creativity, taking a majority share in Made Thought, supporting the creation of The New Standard. Together, they believe the future of design demands a new era of collaboration to solve problems and enable the …AKQA is an ideas and innovation company. We exist to create the future for our clients.Idea WWF Together brings us closer to the lives of animals than ever before. Using the iPad’s distinctive gestural and hardware features, the app draws users deep into animal habitats through interactivity.Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters. ‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – …Idea Using a frequency of 73 Hz can alter the flavour of any beer to make it taste more bitter. Taking Beck’s signature music genre to amplify a signature taste, electronic DJs have reworked tracks at 73 Hz, to intensify the sensation of … AKQA | 193,996 followers on LinkedIn. AKQA is a design and innovation company that employs over 3,000 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. The primary motivation and goal at AKQA is product excellence. Although we are part of WPP, AKQA operates independently. Our team works as a single firm, …CohnReznick LLP | 58,631 followers on LinkedIn. Leading advisory, assurance, tax firm helps clients seize emerging opportunities and change the game in their …AKQA has added more than 300 new employees during the last 18 months by opening locations in many of the world’s cultural capitals including Italy, Brazil, Sweden and UK. Combining DT’s additional 220 employees from Sydney, Melbourne, Auckland and Singapore, AKQA will now have 2,000 employees in 21 … Based in the heart of the SOMA district, the epicentre of the Bay Area’s technology industry. Our San Francisco studio offers staff the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities. Idea WWF Together brings us closer to the lives of animals than ever before. Using the iPad’s distinctive gestural and hardware features, the app draws users deep into animal habitats through interactivity.AKQA Reframing the Greatness of Black. The cultural and technological constraints of how Black skin is portrayed. St. Catherine University Racism and the Media: A Textual Analysis. Major findings include examples related to racial micro-aggressions and the impacts as it relates to media exposure.AKQA. Work; Expertise; Careers; Studios; Asia Pacific Melbourne – Wurundjeri Country. Based next to the Royal Botanic Gardens, our Melbourne studio offers our team the opportunity to produce incredible work for distinguished clients in the world’s top liveable city for seven years running.
Insight Global clothing consumption has doubled over the last 15 years. The apparel industry is facing an over-consumption crisis. A crisis fueled by fast fashion and the burdens it passes on not only to the environment, but to wearers who find themselves trapped in a cycle of buying, wearing once, and discarding into landfills.. Blends barbershop
Impact Following its launch event at the Venice Biennale, Google’s Grand Tour of Italy sold out in Palermo, Siena and Venice. Online, it fuelled cultural conversation, with more than 6 million interactions of #GoogleGrandTour. AKQA | 193,996 followers on LinkedIn. AKQA is a design and innovation company that employs over 3,000 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. Riyadh, Saudi Arabia Senior Strategist. At AKQA, we believe in the imaginative application of art and science to create a better future. With an entrepreneurial and collaborative approach, we design adaptive ideas, services and experiences that capture the imagination, delivering impressive returns for our clients. AKQA is an optimistic company. We are designed to be an organisation that has endurance, courage and an open mind. An audacious spirit, rooted in adaptability that – despite the world’s unrelenting change – enables us to look ahead, do the things that might never have been done before, and sustain beyond any individual. “Be inspired and nurtured by the world around you.” Taking themes from his latest book, The Language of Cities, Design Museum Director Deyan Sudjic joined the AKQA team and clients in London to discuss the underlying forces that shape the urban spaces around us.Nov 11, 2020 · WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and experience design skills. AKQA’s Gothenburg studio has been featured on this year’s Deezen Awards interiors longlist, in the Workspace interior category. Selected amongst 3,500 entries across 91 countries, the longlist recognises the world’s best architecture, interiors and design projects, as well as the individuals and studios with the most impressive output.AKQA is an optimistic company. We are designed to be an organisation that has endurance, courage and an open mind. An audacious spirit, rooted in adaptability that – despite the world’s unrelenting change – enables us to look ahead, do the things that might never have been done before, and sustain beyond any individual.AKQA has announced a new venture with Japan’s ITOCHU Corporation to enhance customer experience programmes. By combining ITOCHU’s business development expertise, and AKQA’s digital and design capabilities, this partnership will provide enhanced services for Japanese-based companies and support in gaining global competitiveness.AKQA. Work; Expertise; Careers; Studios; Industrial Design and Space. Integrating sustainable design principles with vision and advanced technologies to produce stunning environments. Verizon Verizon Express. Verizon Express. H&M Let’s Remake. Let’s Remake. L’Oréal Paris House of Worth. House of Worth. General …Nov 11, 2020 · WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and experience design skills. AKQA is renowned as a global design and innovation agency. We collaborate with forward-thinking companies to create the future through the imaginative application of art and science. AKQA employs around 2,000 professionals in 23 studios. AKQA Aotearoa is an innovation and experience design company with studios in Wellington and Auckland. We are here to create a better future by designing experiences that have a meaningful impact on people’s lives – from our clients, to their customers, and the communities we live in. Insight Nike has released a limited-edition shoe that celebrates the spirit of Shanghai’s architectural “golden age,” paying homage to multiple generations of the city.Based in the heart of the SOMA district, the epicentre of the Bay Area’s technology industry. Our San Francisco studio offers staff the opportunity to produce meaningful work for world-class companies in one of the world’s most vibrant and beautiful cities. Our Milan team consists of strategic, creative and technological thinkers who deliver multidisciplinary solutions. Located in the WPP Milan Campus, a modern and innovative hub built in a historic industrial area providing unique spaces for co-creation. This year, AKQA, Volvo Cars and Forbes CMO Network teamed up to invite entrants to explore pioneering solutions that prioritise safety. For the first time in the competition’s history, AKQA has awarded two Grand Prix winners. The idea to combine both solutions creates one breakthrough idea for maximum impact, … AKQA is committed to developing wellbeing and supporting life choices for our team. We provide an extensive range of benefits. The healthier our lifestyles, the better resilience and longevity we are likely to have. We believe in providing resources that will alleviate distractions allowing employees to do their best work. .